Where YOU Get Better, so YOUR Results Get Better!

Presents

"8 Steps to CURE your Marketing Struggles"

Details:

  1. Date- Wednesday, January 25, 2017
  2. Time- Noon to 5:00 p.m.
  3. Location- Midtown Athletic Club, 200 East Highland Drive
Architecting YOUR Client Factory Workshop & WorkbookOnly $88.88 in advance or $100.00 at the door!
money back logo

My simple, but protective for you guarantee!

Arrive on time for the workshop and fully participate in the workshop for the first 120 minutes.  At about 2:00 p.m. we will take a break.  If you can honestly say; “Mark, this is not working for me!”   You can return your handouts, I will give you a 100% refund, and you can leave.

Architecting Your

Taking the " A r t " and "Struggle" out of

YOUR

Branding, Marketing, & Sales!

Welcome, my name is Mark A. Dulaney!

My Promise to you!

I guarantee that as your “Result Strategist” I will help you build a “Client Factory” that will multiply the number of clients you have and the average dollar value of each client by as much as ten in 50% less time and with 50% less energy and effort than it took to get your present clients.

What would that do for your income, business, and freedom?

Taking the “A r t ” out of your Marketing & Branding

Details:

  1. Date- Wednesday, January 25, 2017
  2. Time- Noon to 5:00 p.m.
  3. Location- Midtown Athletic Club, 200 East Highland Drive

So,
What is this thing you call a

It is easy to see it as a clever way of saying that I can help you get more clients through better marketing and sales.  But, in reality, it is so much more than that.

A “Client Factory” is everything that is involved in:

  1. Creating brand, marketing, and sales strategies for your company; including scripts and actions from "Hello, my name is" to "Thank you for doing business with me!"
  2. Becoming a "thought leader" in your industry, topic, or among the people you serve
  3. Attracting the specific type of clients you can help and who are willing to invest to get your help
  4. Engaging them until they believe you can help them
  5. Signing them as clients who pay you your price
  6. Upselling and retention scripts to increase the client value for all future clients

But those are just the basic sales and marketing elements!

A "Client Factory" will also tailor your product and service "offerings" to appeal to your ideal client, solve their problem, increase your prices, and increase your ability to retain clients for a longer period (see examples of results below).

Your “Client Factory” is not complete without the metrics in place to measure your effectiveness and hold you and your team accountable for performing the actions that define your "Client Factory" processes.

The final element of your “Client Factory” is your process for optimizing your factory so you produce the absolute best and highest paying clients in the quickest, simplest, easiest, and least expensive manner.

While a “Client Factory” is not a literal brick and mortar factory, it is your literal set of strategies, tactics, rules, scripts, prices, “offerings”, metrics, actions and optimization process that turn your time, creativity, and expertise into the specific clients who will create the income, business, and freedom you started your business to create.

This short  THREE minute video explains
what you will accomplish DURING the actual workshop!

Here are the most common marketing problems and what you will learn to solve each problem:

To help you

Know what branding really means and what branding really is

you will learn:

  1. The difference between selling a product and marketing an idea
  2. How to create a movement
  3. How to identify and create a tribe
  4. How to get your message to spread
  5. The difference between marketing “what you do” and “why you do it”
  6. How each of the above contributes to your brand, brand message, and brand value proposition

 

To help you

Create a Strategy to effectively market
YOU, Your Company, Specific Products, and Specific Initiatives

you will learn:

  1. The five “M’s” that create a marketing and sales strategy
  2. A step-by-step marketing execution formula
  3. How to use the above to solve one problem at a time until you create a client factory that produces the clients and income you want

 

To help you improve

Your ability to execute the strategies you already have

you will learn

  1. Five steps to becoming more productive, efficient, and effective at everything you do
  2. The four strategies that you must create and execute to create true and lasting success

 

To help you

Get your marketing to work better for you and get more people to say yes

you will learn:

  1. The five “M’s” that create a marketing and sales strategy
  2. A step-by-step marketing execution formula that solves one problem at a time until you create a client factory that produces the clients and income you want
  3. Six marketing strategies to increase your income
  4. Seven "Offering” strategies that will dramatically increase the ways you get paid, the number of times you paid, and the amount you get paid

 

To help you solve the problem of

Making sales to people who become unprofitable and troublesome clients

you will learn:

  1. How to identify your ideal client who wants what you have and is willing to pay you for what you do
  2. How to create a message specifically for your ideal client
  3. Six marketing strategies to increase your income
  4. Seven "Offering” strategies that will dramatically increase the ways you get paid, the number of times you paid, and the amount you get paid

 

To help you solve the problem of

Being busy as H@!!, but never make a profit

you will learn strategies that will make your business:

  1. Profitable
  2. Sustainable
  3. Scalable
  4. Able to create freedom from your having to do everything

Details:

  1. Date- Wednesday, January 25, 2017
  2. Time- Noon to 5:00 p.m.
  3. Location- Midtown Athletic Club, 200 East Highland Drive
money back logo

My simple, but protective for you guarantee!

Arrive on time for the workshop and fully participate in the workshop for the first 120 minutes.  At about 2:00 p.m. we will take a break.  If you can honestly say; “Mark, this is not working for me!”   You can return your handouts, I will give you a 100% refund, and you can leave.

Architecting YOUR Client Factory Workshop & WorkbookOnly $88.88 in advance or $100.00 at the door!

Here are some

Success Stories!

Here is how building my "Client Factory" has helped me!

My “Client Factory” has multiplied my average sale by 10 and my average client value by over 60 during the last 15 months.  Before I built my "Client Factory," I had an average sale of $50 and my average client purchased from me 1.25 times.  That means that each client was worth an average of $62.50.

Today, my clients pay me an average of $492.23 per month and stay with me for an average of 10 months and both numbers rise every month.  That means that my average client is now worth $4,923.  That is an increase of nearly 800 percent in just 18 months.

I worked just as hard and just as many hours getting $62.00 clients
as I do today to get $4900.00 clients!   

This doesn't include the extra income I earn from customers who attend workshops or buy specific one-time products.

Here is how building a "Client Factory" has helped others!

What I find even better than my success is the success my clients are having.  I define a client as someone I work with on a one-on-one basis.  I have taught my clients the concept, scripts, and elements of building a "Client Factory" and they are all seeing increases in their performance and their income. The reason they stick with me for so long is because I help them earn much more in income than I cost them.

Specifically, one of my clients has grown so much they have had to hire a sales director for a specific product to maximize the marketing effort I helped them start.  Another has changed their approach from selling on a daily basis to using their "Client Factory" to attract and get referrals so their clients come to them.  Another client has a plan to expand from a solo office to having offices around the state.

Thus, my final question for you is,

"What will your very own "Client Factory" do for you?"

My final bit of proof that I can help you make more money!

Below, a lot of really good people say a lot of really good things about me and how I have helped them become more consistent, effective, massive, and powerful marketers.

Well, that is all I can present to show the value of this event.

On this page, I have shown you:

  1. the major marketing problems a "Client Factory" will help you solve
  2. The concept of a "Client Factory" and how it will help you increase your income
  3. How a "Client Factory" has multiplied my business
  4. How a "Client Factory" has significantly grown the businesses of my clients
  5. Testimonials from people I have helped, all of them within the last 12 months

NOW you must decide!

Details:

  1. Date- Wednesday, January 25, 2017
  2. Time- Noon to 5:00 p.m.
  3. Location- Midtown Athletic Club, 200 East Highland Drive
money back logo

My simple, but protective for you guarantee!

Arrive on time for the workshop and fully participate in the workshop for the first 120 minutes.  At about 2:00 p.m. we will take a break.  If you can honestly say; “Mark, this is not working for me!”   You can return your handouts, I will give you a 100% refund, and you can leave.

Architecting YOUR Client Factory Workshop & WorkbookOnly $88.88 in advance or $100.00 at the door!